6.5 x 8.5”
24 pg booklet, hand-bound
A collaboration with artist Chad Attie to create an intimate artists' book that highlights his piece, The Matterhorn; a sculpture loosely based on Disneyland’s famous roller coaster ride of the same name. The idea was to create an experience reminiscent of a roller coaster, but with the ability to pause and explore the individual moments within the artificial mountain.
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Connective Framework uses formal and conceptual experimentation to analyze different types of connections. Each component falls on a specific point in the connective framework, a graphic plotting system I developed to analyze the types of connections we make.
By evaluating how connections are made and seeing them in different visual forms, my intention is to remind people of the many intricate ways that connections can be made. Often times, they can lead us down seemingly random paths, but with each turn, our knowledge base expands and molds our unique framework that grows as we do.
Posters, editorial, product design
Choice Academy is an concept non-profit organization with the goal of revolutionizing how we allow education to spread and be taken advantage of, regardless of an individual’s place in society. By allowing inmates to more easily choose their studies and obtain a high quality education, this program can help salvage creativity and talent.
The campaign, "Awaken the Lost", is inspired by an oragami fortune teller which represents that their future can be in your hands.
Three booklets, 3.5 x 5", hand-bound
Search engines have given us access to global information and analyses. Related searches follow algorithems that spit out generic, thoughtless connections. By curating “precurated” results from Google with a formula I designed, I created a string of unlikely and seemingly random connections. The formula uses Google’s wildcard search feature in conjunction with words associated with the basis of human curiosity (Who, what, when, where, and why).
The experiment was represented in three different booklets, formally exploring different ways of depicting the amplifying nature of discovery.
Eight posters, 8.5 x 11"
Cumulative poster, 17 x 24"
This project was conceived in light of new experiences I had in my hometown that led to the rediscovery of my love for the city of Los Angeles. It is a self reflection based on locations of significance in my life.
Each piece is designed in a factual manner, juxtaposing the highly subjective content. It is made up of information about each neighborhood and personal associations. All imagery used is from Google Satellite, an objective source to remove emotions and sentiment.
In the cumulative poster, elements from each location are intermixed to create a representation of my recontextualized and matured view of Los Angeles as a whole.